All of our Evidence, hot off the press

Hi guys! Vanny, The Audience Agency’s Content Editor here.

This is a heads up that all of the reports and analysis pieces that TAA’s Evidence Team work so hard to keep coming your way regularly, will now be shared first exclusively here with you in the Community.

We draw on a really wide range of data sources and expertise to bring you up-to-date evidence about audiences’ attitudes and behaviours, so it’s important to us that you in our community are seeing these insights as soon as we can get them to you.

When we are building our hub of evidence and insights, we do so focussing on 5 key areas of interest:

  • Profiles: Delving into different audiences’ demographic, behavioural and attitudinal trends to find the top stories emerging from the evidence.

  • Sales: Analysing Audience Finder ticketing data to understand the impact of COVID-19 on venue incomes.

  • Sectors: Considering how different parts of the arts, culture and heritage community have faced specific challenges over recent years.

  • Places: Breaking down these challenges by region, area and nation.

  • Digital Activities: Looking at how audiences have responded to online content during the crisis, and thinking about what the legacy of that phenomenon might look like.

So please, dig in and whet your appetite because there’s plenty more where this came from on its way soon!

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A few recent highlights to get you started…

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THIS JUST IN: :snowflake:The frosty forecast for Christmas Shows and Pantos this year :snowflake:

This report summarises findings from the Cultural Participation Monitor, Audience Finder and elsewhere, to look ahead at likely sales for Christmas performances in UK theatres and venues. The overall outlook is not positive…

In brief, we argue that:

  • Christmas sales are particularly important for venues
  • They are, and are likely to remain, lower this year than in pre-pandemic years
  • Older audiences are particularly affected and this also reflects longer-term trends
  • This presents a particular risk to venues, most acutely this year, but also looking further ahead.

Read the report in full HERE

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