This article is relevant to organisations who use Ticketsolve as a ticketing and CRM system and contribute ticketing data to Audience Answers.
As an alternative to applying production categorisation within Audience Answers, your existing and future productions can be categorised with artforms directly within your Ticketsolve system and extracted automatically. This gives you full access to the artform features within Audience Answers, without the need to categorise your productions within the platform manually. Full guidance on production categorisation for users on other ticketing and CRM systems can be found here.
How it works
To extract meaningful and consistent artform data for use in Audience Answers, Ticketsolve and the Audience Agency (TAA) have collaborated and put together this guide to set up standardised TAA Artforms in Ticketsolve.
You may wish to review how you are currently categorising events within Ticketsolve. If you need help getting a list of events and categories from Ticketsolve, get in touch with our support team. An up-to-date list of the TAA Artforms and how they need to be inputted into Ticketsolve can be found below, alongside an Excel version.
Tagging Your Shows
In order to automatically send the show categorisation over to Audience Answers, you will need to attach the relevant tag to each show. A full list of the TAA categories and Ticketsolve tags can be found below. When adding the tag to each show you must ensure that each tag starts with ‘aa:’. This is essential as we have coded the system to pick up any tags that start with ‘aa:’ to be automatically mapped to TAA categorisation model in Audience Answers.
An example of how you would go about adding these tags can be seen below:
Audience Finder Category: Contemporary Dance
Ticketsolve Tag: aa:contemporary_dance
If you are not sure how to tag shows, you do this from the shows page within the manage section as shown below. Add your tag in the tags section and click enter to apply it. Make sure you click update show in the bottom right hand corner to save your action:
Audience Finder Tags
Please find below a list of all Audience Finder categories along with the Ticketsolve short code tags that need to be added to Ticketsolve.
Click here to expand the full list
| AA Sub Genre | Ticketsolve Short_Code |
|---|---|
| C&F Branded | aa:cf_branded |
| C&F Community/Amateur | aa:cf_community_amateur |
| C&F Concert | aa:cf_concert |
| C&F Dance | aa:cf_dance |
| C&F Literature | aa:cf_literature |
| C&F New Writing | aa:cf_new_writing |
| C&F Outdoor Arts Events | aa:cf_outdoor_arts_events |
| C&F Plays/Drama | aa:cf_plays_drama |
| C&F Other | aa:cf_other |
| Pantomime | aa:pantomime |
| Other Christmas Show | aa:other_christmas_show |
| CVA Craft & Design | aa:cva_craft_design |
| CVA Film & Video | aa:cva_film_video |
| CVA Fine Arts/Painting/Drawing | aa:cva_fine_arts |
| CVA Photography | aa:cva_photography |
| CVA Sculpture | aa:cva_sculpture |
| CVA Other | aa:cva_other |
| Ballroom | aa:ballroom |
| Circus Arts | aa:circus_arts |
| Community/Amateur Dance | aa:community_amateur_dance |
| Contemporary Ballet | aa:contemporary_ballet |
| Contemporary Dance | aa:contemporary_dance |
| Dance Rehearsal | aa:dance_rehearsal |
| Dance Talks | aa:dance_talks |
| Dance Theatre | aa:dance_theatre |
| Jazz/Tap Dance | aa:jazz_tap_dance |
| Latin Dance | aa:latin_dance |
| Show/freestyle Dance | aa:show_freestyle_dance |
| Street Dance/Hip Hop | aa:street_dance_hip_hop |
| Traditional Ballet | aa:traditional_ballet |
| UK & Ireland Traditional Dance | aa:uk_ireland_taditional_dance |
| World Dance | aa:world_dance |
| Youth Dance | aa:youth_dance |
| Other Dance | aa:other_dance |
| Art-house/Specialist Cinema | aa:art_house_specialist_cinema |
| Documentary | aa:documentary |
| Film in Other Language | aa:film_other_language |
| Film Production | aa:film_production |
| Film Talks | aa:film_talks |
| Mainstream Film | aa:mainstream_film |
| Streamed Performing Arts | aa:streamed_performing_arts |
| Other Film | aa:other_film |
| Comedy & Comedians | aa:comedy_comedians |
| Ice Shows | aa:ice_shows |
| Magician/Hypnotism/Supernatural | aa:magician_hypnotism_supernatural |
| Personality/Reminiscence/Talk | aa:personality_reminiscence_talk |
| Sing-a-long | aa:sing_a_long |
| Variety/Cabaret Entertainment | aa:variety_cabaret_entertainment |
| Other General Entertainment | aa:other_general_entertainment |
| Author Readings | aa:author_readings |
| Library Events/Reading Groups | aa:library_events_reading_groups |
| Literary Talks | aa:literary_talks |
| Poetry/Spoken Word | aa:poetry_spoken_word |
| Storytelling | aa:storytelling |
| Other Literature | aa:other_literature |
| Archaeology/History | aa:archaeology_history |
| Ethnography/Anthropology | aa:ethnography_anthropology |
| Natural History/Nature | aa:natural_history_nature |
| Science/Technology | aa:science_technology |
| Other Museums/Heritage | aa:other_museums_heritage |
| Baroque | aa:baroque |
| Brass & Silver Bands | aa:brass_silver_bands |
| Chamber & Recitals | aa:chamber_recitals |
| Classical Choral | aa:classical_choral |
| Club Night | aa:club_night |
| Community/Amateur Music | aa:community_amateur_music |
| Contemporary Classical | aa:contemporary_classical |
| Country & Western | aa:country_western |
| Early Music | aa:early_music |
| Electronic Music | aa:electronic_music |
| Gospel | aa:gospel |
| Jazz & Blues | aa:jazz_blues |
| Male/Female Voice Choir | aa:male_female_voice_choir |
| Modern Classical Music | aa:modern_classical_music |
| Music Talks | aa:music_talks |
| Music Rehearsal | aa:music_rehearsal |
| Opera | aa:opera |
| Orchestral | aa:orchestral |
| Orchestral Non-Classical | aa:orchestral_non_classical |
| Other Choral | aa:other_choral |
| Popular Classical | aa:popular_classical |
| Rock & Pop/Hip hop | aa:rock_pop_hip_hop |
| Swing/Big Bands | aa:swing_big_bands |
| UK & Ireland Folk Music | aa:uk_ireland_folk_music |
| World Music | aa:world_music |
| Youth Music | aa:youth_music |
| Other Music | aa:other_music |
| Community/Amateur Musical Theatre | aa:community_amateur_musical_theatre |
| Mainstream Musicals | aa:mainstream_musicals |
| Other Musical Theatre | aa:other_musical_theatre |
| OA Aerial | aa:oa_aerial |
| OA Carnival | aa:oa_carnival |
| OA Circus Arts | aa:oa_circus_arts |
| OA Community/Amateur Arts | aa:oa_community_amateur_arts |
| OA Festivals | aa:oa_festivals |
| OA Light Art | aa:oa_light_art |
| OA Magic | aa:oa_magic |
| OA Participatory | aa:oa_participatory |
| OA Street Arts | aa:oa_street_arts |
| OA Theatre | aa:oa_theatre |
| Other Outdoor Arts | aa:other_outdoor_arts |
| Classical Play | aa:classical_play |
| Community/Amateur Theatre | aa:community_amateur_theatre |
| Contemporary Play | aa:contemporary_play |
| Drama New Writing | aa:drama_new_writing |
| Experimental Theatre | aa:experimental_theatre |
| Mime/Puppetry | aa:mime_puppetry |
| Other Language | aa:other_language |
| Physical Theatre | aa:physical_theatre |
| Plays/Drama Talks | aa:plays_drama_talks |
| Scratch Night/Rehearsal | aa:scratch_night_rehearsal |
| Theatre in Education | aa:theatre_education |
| Youth Theatre/Drama | aa:youth_theatre_drama |
| Other Plays/Drama | aa:other_plays_drama |
| TVA Craft & Design | aa:tva_craft_design |
| TVA Fine Arts/Painting/Drawing | aa:tva_fine_arts |
| TVA Sculpture | aa:tva_sculpture |
| TVA Other | aa:tva_other |
| Adult Workshops - Performance Skills | aa:adult_workshops_performance_skills |
| Adult Workshops - Creative | aa:adult_workshops_creative |
| Adult Workshops - Formal Learning | aa:adult_workshops_formal_learning |
| Child Workshops - Performance Skills | aa:child_workshops_performance_skills |
| Child Workshops - Creative | aa:child_workshops_creative |
| Child Workshops - Formal Learning | aa:child_workshops_formal_learning |
| Family Workshops - Performance Skills | aa:family_workshops_performance_skills |
| Family Workshops - Creative | aa:family_workshops_creative |
| Family Workshops - Formal Learning | aa:family_workshops_formal_learning |
| Other Workshops | aa:other_workshops |
| Any Other Artforms | aa:any_other_artforms |
| Other Talks | aa:other_talks |
| Tours/Walks | aa:tours_walks |
Audience Finder Ticketsolve Short Codes.xlsx (8.2 KB)
Additional Support
If you are unsure about any of the steps above, or you want to check that you are doing things correctly before you start, please don’t hesitate to give Ticketsolve Support a call on 020 7183 3586 or drop them an email support@ticketsolve.zendesk.com.