As a touring organisation, what's most useful in my Audience Finder Answers dashboard?

As a touring organisation, using your Audience Finder Answers dashboard allows you to access production-related Insights about your audiences, not available within Show Stats.

One of the most useful insights within Audience Finder Answers for touring organisations is the insight ’How does the profile of my audiences compare between two productions?' which allows you to compare two of your productions (approved in Show Stats) using Audience Spectrum. Looking to see how your recent tour compared across venues? This insight is the best place to start before deep-diving into your data in Show Stats.

Also available within your Audience Finder Answers dashboard is access to active and historic survey data from all Audience Finder surveys through the ’Download your survey data’ link on the homepage, and related survey Insights where applicable.

If you are not currently running an Audience Finder and/or Digital Audience Survey we would recommend exploring this as an option to complement your ticketed data.