As a touring organisation, what's most useful in my Audience Finder Original dashboard?

As a touring organisation, using your Audience Finder Original dashboard to request an Audience Finder survey is an ideal way to complement the ticketing data you can request, access and report on using Audience Finder Show Stats.

Exploring options around surveying your physical is the most useful feature of the Audience Finder Original dashboard for touring organisation, allowing you to set up a survey and then use the insights to begin data-driven decision-making in your marketing, evaluation and future planning activity.

Also available to all touring organisations, and users/organisations not contributing data, is the National Data section of your dashboard. This allows you to explore data from the regions you are touring across the UK, in addition to the Mapping Tool to pinpoint Audience Spectrum types within the population around your performance venues.