Audience Finder Service Update: January 2023

Hello Audience Finders,

Welcome to 2023!

We hope you enjoyed the festive season and are looking forward to the new year.

Just a brief update from us this month as we all ease back into things…

We’ve got a couple of events coming up which might be of interest, particularly if you’re an English NPO, or considering applying for funding from the Arts Council of Wales. They’re both free, online, and will offer plenty of opportunities for your questions – we’d love to see you there.

As ever, our team are here to support you so do get in touch if we can help at all.

Audience Finder Service Team

English NPOs: Are you ready for reporting season?

If your organisation is currently an Arts Council England NPO, then your thoughts will no doubt be turning soon to end-of-year reporting.

ACE will require you to submit a report, generated through Audience Finder Answers, consisting of a survey and/or ticket data from your 2022/23 audiences.

If you’re all set up and happy with this, great! However if you’re feeling unsure of what you need to do to fulfil the ACE requirements, don’t panic.

We have lots of support available, including a free Onboarding session THIS WEEK (Thursday 19 January), which will specifically focus on this topic.

You might also find these resources useful:

Onboarding Live

Thursday 19 January 2023

2:00 PM - 3:00 PM

This session will cover the audience data collection requirements for organisations who are part of Arts Council England’s 2018-23 National Portfolio: what you’re required to collect, how to collect it, the 2023 deadlines, and how to create your annual report via the Audience Finder data tools.

Book your free place here

Preparing for the Investment Review - A Free Guide to using the AudienceFinder Dataset to Support Your Application

Preparing for the Investment Review:

Data for Funding Applications

Thursday 9 February 2023

1:30 PM – 3:00 PM

Join us for this free online event, where we’ll be discussing how to make the most of Wales’ cultural dataset and your own data in your application.

Find out how to determine what makes your audience unique, how well you’re reaching those traditionally less engaged with culture, and what the opportunities for audience development could be.

Getting the most from Audience Spectrum

Audience Spectrum is a hugely powerful tool to have at your fingertips, helping you understand both your current audiences and identify the opportunities for growth and development.

We have a range of resources available to help you make the best use of Audience Spectrum in both your day to day work and longer-term strategy.


Read our team’s top tips for using Audience Spectrum to access underserved audiences, optimise your upselling, support fundraising efforts and more…

Precision-target your communications: tag your customers in your own database by Audience Spectrum segment.


Discover the AudienceSpectrum Profile of your Audiences

Explore the Characteristics of each Segment

Delve in to our
Case Studies

Finally, do keep an eye out for exciting future developments to our Audience Spectrum services coming soon!

Updated FAQs on the Future of the Audience Finder Data Tools

We’ve recently created a set of FAQs for Audience Finder users as we move into the new year - you can find these here.

While there will inevitably be some changes to our services, we’re very much still here for you and are busy planning some exciting future developments, so stay tuned for more announcements.

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