Can I change or create new artforms within the Audience Finder Data Tools?

We cannot create a new artform, as they are part of the standardised artform categories used by all organisations across the Audience Finder service. Using a standardised list of artforms allows organisations to see a breakdown of their audiences by artform, and their audience data in comparison to national and regional benchmarks. Regularly adding or editing artforms would reduce uniformity across organisations, affecting the accuracy and comparability of the insights.

If you wish to feed back on our list of artforms and definitions, we hold an annual review where we consider feedback from organisations.