New evidence from the Audience Agency’s research suggests that audiences for classical music are still feeling wary about returning to live events.
Rising vaccination rates seem to be an an important factor for willingness to return but the dominant feeling continues to be one of hesitancy.
Those who are more likely to be ‘happy to attend’ are:
- Younger (40% of 25-34s)
- With dependant children (38%), esp. U5s (42%)
- In London (37%)
- Haven’t had two jabs (37% one jab, 36% no jab)
- Previous Performing Arts Attenders (32%)
- Male (31%)
- Don’t have a disability (30%)
See the full findings here: