We had some great conversations at the conference last week-it was so lovely to meet so many people in person for once!
While the conversations we had were many and varied, there were definitely a few common threads and FAQs. So we’ll be posting some resources here that might be useful to follow up on, whether you were at the conference or not.
Many of you mentioned your audiences were still behaving in strange and unpredictable ways. If that’s the case for you, then you might want to check out:
- The Cultural Participation Monitor - our long term survey monitoring changes in behaviour and attitudes to cultural engagement through the pandemic Cultural Participation Monitor Findings Spring 2022
- Ticketing revenue tracker An interactive dashboard monitoring ticket sales across the sector; nationally and regionally Revenue Tracker Dashboard
Audience Spectrum was another hot topic particularly:
- The new Audience Spectrum updates Here’s how you can see them applied to your data Where can I find the new Audience Spectrum subsegments in the Audience Finder Data Tools?
Audience Spectrum Licensing: a service where we tag customers on your database, allowing you to create targeted lists for marketing by Audience Spectrum segment Find out more
Please don’t hesitate to get in touch if there’s anything you’d like to discuss further.