Cultural Participation Monitor: Audience Attitudes and Behaviour | Fri 21 October 2022

Friday 21 October, 1.30-2.30pm
Free online event

New findings on Covid recovery, cost of living and attitudes to sustainable consumption.

Join us as we delve into the public’s changing attitudes about cultural attendance and find out which groups are now most likely to attend. With the cost of living crisis in everyone’s thoughts, hear from audiences about how this will affect what they see and do in the coming months, including where they are looking to cut back their spending and which groups are doing this most, or least. This event draws on the latest Cultural Participation Monitor survey responses, from Wave 7 (late August to early September) and includes insights into ‘green’ spending habits at cultural shops and cafés (in partnership with The Association for Cultural Enterprise). For creative participation, we’ve also asked a new and expanded range of questions about the types of creative things people do, including podcasting, flower arranging, drag, creative gaming, graffiti and more.

The Cultural Participation Monitor is The Audience Agency’s nationwide longitudinal (ongoing) panel survey about engagement in creative and cultural activities. By comparing data collected periodically over the past two years, we are able to see shifts in attitude and engagement of audiences and determine how cultural organisations may respond.

You can find out more about the Cultural Participation Monitor survey and ongoing analysis here.

What will you learn:

  • The latest insights on who’s likely to attend cultural events
  • How that’s affected by both attitudes to Covid and the cost of living
  • How much extra different groups say they are prepared to spend for ‘green’ options in retail and hospitality
  • The level and profile of engagement in a wider range of ‘everyday participation’.


This session will be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in how the pandemic has and will continue to affect cultural audiences.


Oliver Mantell, Director of Evidence and Insight at The Audience Agency.

The Evidence and Insight team shares findings from The Audience Agency data and research to support the sector.


This session takes the form of a 60 minute webinar, including the opportunity to ask questions.

Book your free place

Recording and slides of the session

You can find the event recording and slides for the session on our website here:
Recent Key Insights | The Audience Agency

Resources from The Audience Agency

We are always looking for ways to improve our online events and, therefore, value your feedback. Please complete this short feedback form reflecting on the session – it should take no more than a few minutes.

Feedback form:
Cultural Participation Monitor: Latest findings on audience attitude and behaviours (