One of The Audience Agency’s Area Profile Reports is a great tool for anyone looking to get a thorough understanding of your organisation’s catchment area.
It could help you plan communications strategies, identify opportunities for development, be used as an advocacy tool, or as a starting point for organisational change.
Each report provides an overview of the population within a target area you set (such as a town, local authority or drive time) and compares it to the population of a wider area.
Information included about your area can include:
Demographics: age, ethnicity, disability and health, age, disadvantaged communities, families etc
Segmentation by Audience Spectrum and Mosaic profile
Existing levels of arts attendance
Prices start from £125 + VAT.
We’re always happy to discuss which version of the report might work best for you, so do get in touch.