Within the Audience Finder Data Tools, it’s easy to see the spread and concentration of Audience Spectrum segments across your catchment area. This helps you to understand how you might begin to engage with future audiences and encourage others to engage with you.
But as every savvy arts marketer, development professional, and programmer knows, you also need to nurture and maximise relationships with your current audiences. Knowing how and when to send the right offer to a receptive patron is one of the most powerful ways to drive sales; conversely, nothing can sour a relationship faster than the wrong messaging at the wrong time.
That’s why an Audience Spectrum Licence is a crucial tool to have in your arsenal and is one of the most effective ways to apply segmentation to your campaigns. This service is available to all existing Audience Finder Data Tools ticketing users, allowing you to tag your records in your ticketing system, database, or CRM at an individual customer level to profile your audiences and create targeted marketing campaigns effortlessly. And yes, it’s fully GDPR compliant and easy to set up. This is a paid annual subscription service based on the options below that includes an introductory session for your team.
Contact us at firstname.lastname@example.org to get your database tagged and start growing your existing audiences with informed and laser-specific insight.