How do I run an Audience Report in Audience Finder Answers?

We’ve now made it even easier to generate your free Audience Report. Simply head over to Audience Finder Answers, our next generation Audience Finder data tool, and log into the tool using your existing Audience Finder credentials. On the dashboard homepage, under the Reports section, you will see your audience reports by financial year.

Your report is autogenerated and will contain all ticketing and/or survey data for the chosen financial year, depending on the type of data your organisation contributes.

If you are an Arts Council England (ACE) National Portfolio Organisation (NPO), the Audience Report will support your annual ACE NPO return. We are also developing specific functionality for Creative Scotland RFOs and Arts Council of Wales APWs which will be released shortly.

NPOs will be also be alerted to any parts of the report which is not compliant in line with their organisation’s funding agreement. For example, Band 2 or 3 NPOs in the funding period 2018–2022 are required to submit data on the protected characteristics of their audiences. If this data has not been collected, Band 2 or 3 organisation will see a warning message within the report informing them of this.

If you are contributing ticketing data, the report will automatically include data collected from all tickets issued to performances within the chosen financial year.

If you are contributing survey data, the report will automatically include all responses from the chosen financial year (i.e. responses from all of your surveyed audience that attended your programme during 2020-21). You can also choose to de-select surveys and regenerate the report if you wish to limit the report to specific surveys that you have run that year.

You can email a PDF copy of the report to yourself to share. There are no limits to the number of free Audience Reports that you can generate.

To run reports on your historic data from before the 2020/2021 financial year, you can generate a report within Audience Finder Original and/or Audience Finder Show Stats for touring organisations.

Please note reports from Audience Finder Original are not compatible for annual returns to UK funders.