The Audience Finder Data Tools program helps you to better understand audience behaviours, motivations, experiences and demographics. It provides valuable insight to help put that understanding into context for informing audience development activity and helping to increase and diversify audiences. If you are a National Portfolio Organisation (NPO), your funding agreement requires you to submit audience data to Audience Finder Data Tools unless you have an official exemption from your Relationship Manager.
To fulfil their Arts Council England (ACE) annual reporting requirements for the 21/22 & 22/23 financial years, all Band 1 National Portfolio Organisations (NPOs) must submit data that will allow them to create an Audience Report.
Band 1 NPOs must contribute at least one form of audience data and can choose from either:
A survey data report produced through Audience Finder Answers of an Audience Finder survey with a total of 380 complete responses. If you feel you cannot collect 380 responses, please get in touch with your Relationship Manager initially, and the Audience Agency can then support you further in meeting these requirements.
A ticketing data report produced through Audience Finder Answers of all your ticketing data for the 21/22 financial year. Although not mandatory, we would request that, where possible you also provide production categorisation of their ticketing data. This data enriches the national data set, which in turn provides more detailed data facilitating more in-depth insight and analysis capabilities.
If you are a Band 1 touring organisation, an Annual Summary from Audience Finder Show Stats of all of your physical productions from venues within England.
Although Band 1 NPOs are only required to contribute one form of audience data, we would strongly urge you to submit both a survey and/or a ticketing/Audience Finder Show Stats data report, if it is possible to do so. Submitting both types of data will allow your organisation to utilise all of the audience insight tools within the Audience Finder Data Tools, giving you a better overall picture of your audience.
Please note, all annual reports for 21/22 and 22/23 are required to be produced from Audience Finder Answers and/or Audience Finder Show Stats, not Audience Finder Original.