Latest findings: Audience attitudes and behaviour (Thu 2 Dec 2021)

Thu 2 December, 1.30-2.15pm, online

Drawing upon the very latest Cultural Participation Monitor survey responses from early November, join us as we delve into a whole-population picture of the effects of Covid on cultural audiences, in terms of activity before, during and beyond the ongoing pandemic. As we approach Winter, this data offers a vital insight into current audience motivations and ways to adapt during, what is still for many, an uncertain period.

The Cultural Participation Monitor is The Audience Agency’s nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities. By comparing data collected periodically over the past 18 months, we are able to see shifts in attitude and engagement of audiences and determine how cultural organisations may respond.

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