Place-Based Insight Session: South and West Scotland

Tue 07 February, 10am-12pm
Free online event

Join The Audience Agency for a discussion about audiences within specific areas around the UK.

These sessions will include sharing of data about the local population and audiences, from a range of sources (inc. Audience Finder Data Tools, Audience Spectrum segmentation, Area Profile Reports and more). We’ll share what we have learned from looking at this data, hear how it fits with your own insights about local audiences, and discuss what it all might mean for your audience and community engagement.

This session is open to everyone looking for more granular information about audiences in your local area. It will be particularly insightful for anyone responsible for or involved with audience development planning in their organisation.

Sessions in any area are open to anyone to attend, you don’t have to be an organisation or venue in this area. For example, you may be considering touring work, or working with communities in new places.

Place-based insight sessions will be a combination of presentations and group discussions. There will be opportunities to answer questions throughout. These sessions are two hours long, with a short comfort break halfway through.

In this session we will be looking at Local Authorities within South and West Scotland, including travel to and from the Central Belt, as well as neighbouring areas of northern England.

Find out more here: SERIES | Place-Based Insight Sessions | The Audience Agency

Thank you to everyone who attended our Place-Based Insight Session: South and West Scotland event yesterday. We hope that you enjoyed the session and found the discussion useful.

You can find the slides for the session available to download here:
South and West Scotland Presentation Slides.pdf (4.7 MB)

You can find the event recording on our YouTube channel here: Place-Based Insight Session | South and West Scotland - YouTube

We are always looking for ways to improve our online events and, therefore, value your feedback. Please complete this short feedback form reflecting on the session – it should take no more than a few minutes.

Feedback form: Place-Based Insights Sessions | Feedback Form (

Do get in touch if you have any questions for our team by emailing us at