Skillset: Creating digital content that engaged communities - Fri 20 Jan

Friday 20 January 2023, 1.30-2.15pm
Free online event

Discover how a human-centred design approach can help you create content that resonates with your communities.

Creating content can feel like running on an endless treadmill, but more organisations are learning to take a step backwards, examine what content is truly valuable for communities and work with them to produce it.

This session will focus on human-centred design techniques for working with communities and demonstrate how it informs practical approaches, ideation techniques and effective reporting on content and its creation.

We will explore techniques for identifying and involving specific communities you work with and where you can identify opportunities to create content for and with them for mutual benefit.

It will provide practical tips on how to use your time efficiently and make impactful and creative content, plus tricks to give it some extra magic.


  • Those working in community engagement, participation or learning who want to incorporate content into their work
  • Digital marketers
  • Content creators

What you will learn:

  • How a human-centred design framework works in practice
  • Case studies to inspire your own work
  • How to structure the way that you work to create great content
  • Tips and tricks to unlock creativity and impact in your content


Adam Koszary, Head of Digital at The Audience Agency with ten year’s experience creating viral and impactful content for organisations such as the Royal Academy of Arts, Tesla and The Museum of English Rural Life.

Liam Smyth, Consultant (Digital Inclusion in Culture), specialises in human and audience centred experience design. Prior to joining The Audience Agency, Liam spent six years establishing a Creative People and Places project in the Black Country.

Book your free place

Thank you to everyone who attended our Skillset: Creating digital content that engages communities event today. We hope that you enjoyed the session and found the discussion useful.

You can find the slides for the session available to download here:
Creating digital content that engages with communities.pdf (1.9 MB)

You can find the event recording on our YouTube channel here: Creating digital content that engages communities - YouTube

We are always looking for ways to improve our online events and, therefore, value your feedback. Please complete this short feedback form reflecting on the session – it should take no more than a few minutes.

Feedback form: Skillset Series | Feedback Form (

Further Resources:

  • The Field Guide to Human-Centered Design Design Kit

Do get in touch if you have any questions for our team by emailing us at