TEA Breaks are 45-minute online briefing sessions.
The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.
Who can join?
This session is open to all.
It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in current audience data.
Key topic: Barriers to Attendance
If there was one thing that cultural organisations could do to reduce barriers to attendance what would it be? We’ve looked into this: We asked people across the population what would reduce barriers for them. This event shares what they said, in their own words. We’ll look at the things that were most often mentioned, as well as how the key issues varied for different groups.
We are always looking for ways to improve our online events and, therefore, value your feedback. Please complete this short feedback form reflecting on the session – it should take no more than a few minutes.
Venues have lost a lot of people experienced in mitigating barriers so are starting from scratch, a lot of investment is needed in the workforce to help with this.
Lots of interest in the idea of what ‘reasonable behaviour’ is from audiences, and the research that has been done on this. What some groups may see as reasonable behaviour may be very limiting for others.
Possibilities for virtual tours/information about venues beforehand to help with accessibility. Matterport was one software used for tours, as was EyeSpy. Sensory maps and a visual story of the venue were more general options discussed.