TEA Break: Following Arts and Cultural Organisations on Social Media
Wed 12 Apr, 2:15pm-3pm
Free, online event
Format
TEA Breaks are 45-minute online briefing sessions.
The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.
Who can join?
This session is open to all.
It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in current audience data.
Key topic: Following Arts and Cultural Organisations on Social Media
Why do people follow arts and cultural organisations on social media? How does it vary for different types of people? And what should we do as a response?
This TEA Break looks at questions we asked in the latest wave of the Cultural Participation Monitor about who follows arts and cultural organisations on social media and why. We’ll include examples of how you can use the findings to give audiences what they’re looking for…