TEA Break: Key Changing Audiences for Artforms - Wed 11 Jan

TEA Break: Key Changing Audiences for Artforms
Wed 11 Jan, 2.15 - 3pm
Free online event

TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency’s latest research, projects and sector knowledge - grab a cuppa and listen in. Through these short monthly briefings, our team share current insights for the cultural sector.

Each session will be based on a key topic, determined by the interesting analysis and research taking place at the time from across our team. This is an easy way to stay in the loop with the latest audience data findings and discuss your thoughts with like-minded people from across the sector.


TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.

Who can join?

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in current audience data.

Key topic for this session: Key Changing Audiences for Art Forms

First Covid, then the cost of living crisis: these events have shaken up the picture of not only how many people attend, but also who. Some groups are as ready to go out to arts and culture as ever; other are much less likely than they were. We look at who is responding which way and - in particular - how changing attendance patterns vary for different art forms.

Book your free place

Thank you to everyone who attended our TEA Break: Key Changing Audiences for Art Forms event yesterday. We hope that you enjoyed the session and found the discussion useful.

You can find the slides for the session available to download here:
TEA Break Key Changing Audiences for Art Forms .pdf (618.9 KB)

You can find the event recording on our YouTube channel here: TEA Break | Key Changing Audiences for Art Forms - YouTube

We are always looking for ways to improve our online events and, therefore, value your feedback. Please complete this short feedback form reflecting on the session – it should take no more than a few minutes.
Feedback form: TEA Break | Feedback Form (office.com)

Enjoyed this TEA Break? Then why not sign up to next month’s session:

Do get in touch if you have any questions for our team by emailing us at events@theaudienceagency.org