Understanding your audiences is key to creating smarter, more effective marketing plans, building cases for funding and partnership work, and identifying potential areas for growth.
So here’s our quick guide for touring organisations on how the Audience Finder Data Tools can unlock all that knowledge for you:
1. Explore Audience Finder Showstats
Audience Finder Showstats is an incredibly powerful tool which uses the ticket sales data at the venues you tour to help build a detailed picture of your audiences.
Register for Audience Finder Showstats
2. Set up an Audience Finder survey
Create a free Audience Finder survey and you’ll get another level of information about your audiences – demographics, motivation to attend, how the event made them feel…
Request a survey
You’ll find loads of guidance around setting up a survey here: Surveys - all Knowledge Base articles
3. Put all that insight into practice
Have a look at our Top Tips for Touring Organisations
Book a free, personalised, one to one or small group In Practice session with our team who’ll help you explore your data and how it could be used.
Get inspired by this case study from Talawa Theatre Company