What are the differences between the reporting options in Audience Finder Original and Audience Finder Answers?

Both Audience Finder Answers and its predecessor, Audience Finder Original, are designed to make it possible to easily compile a report of key metrics about your audiences, which may be used either for funder reporting, or to access a static snapshot of your insight data to inform internal discussions and decision-making. Reports produced in each platform draw on the same body of an organisation’s ticketing and/or survey data and represent the same metrics, including a breakdown of Audience Spectrum types.

In order to incorporate data from the current or most recently-ended financial year and latest Audience Finder survey format, it’s necessary to generate the report in Audience Finder Answers, rather than Audience Finder Original. Whereas in Audience Finder Original it was necessary to specify details about the report, within Answers, reports are generated at the click of a button and are immediately visible upon logging in, as below.

It’s worth noting that your organisation must be contributing ticketing and/or survey data to the Audience Finder Data Tools for this to be represented within a report, otherwise your report won’t contain any data. Data will automatically be categorised by financial year, for ease of reporting. You can find specific guidance about generating a report in Answers here.

It’s still also possible to access and report on historic data from before 20/21 from within Audience Finder Original. You can find this within the Reports section on the left-hand side of the screen (see below). Please find more specific guidance about reporting in Audience Finder Answers here.

Similarly, touring organisations can access reporting on their ticketed productions using Audience Finder Show Stats.