What are the 'Insights' in Audience Finder Answers?

The Insights section of the Audience Finder Answers dashboard allows you to ask questions that help you not only understand your data, but then implement this understanding across your organisation to develop data-driven decision making.

The data you contribute to Audience Finder Original and Audience Finder Answers determines which insights you have access to within your dashboard. Accessible from the homepage, existing insights include:

Each insight includes a ‘How can I make use of this insight?’ feature helping with considerations around further analysis or next steps for practical implementation of this data. At the bottom of the page of each Insight, you will see Other Insights also listed, allowing you to continue exploring your data.

The Insights can be downloaded in various formats via a download chart link in the top right corner of each insight above the data table/s.

Welsh language functionality of all insights is also available.