In 2019, The Audience Agency (TAA) was appointed by the Arts Council of Wales to deliver the new Audience Insight Wales programme.
Using the Audience Finder Data Tools, Audience Finder Original, Audience Finder Answers Audience Finder Show Stats provide a package of insights and analysis to support your planning, audience development and advocacy, based on the largest cultural dataset of its kind. Analyse and benchmark your own ticketing and survey data against your local population and see how your audiences compare to other organisations in your sector.
“This new service will not only benefit our portfolio organisations but also the wider arts sector in Wales.” Chris Batsford, Arts Council of Wales
Although there currently are no official reporting requirements for Arts Council of Wales for publicly funded APW’s (Arts Portfolio Wales organisations) Arts Council of Wales are expressly encouraging all organisations in the sector to take advantage of the Audience Insights Wales programme by signing up now, regardless of their funding status.