What free national data on cultural participation is available to my organisation?

As well as providing insights on your own audiences, the Audience Finder Data Tools and Services can offer access to bigger picture trends and insights based on the national Audience Finder dataset, providing national and regional context and facilitating benchmarking.

The best places to look for national data is within Audience Finder Original or on the Audience Agency’s website’s Evidence Hub.

Free-to-access national data in Audience Finder Original

UK-wide national data

  • National and regional Audience Finder ticketing and survey benchmarks are available for all insights through the ‘Comparator’ settings in your dashboard.
  • Headline figures by region (average ticket yield, total ticket income)
  • Headline figures by artform (average ticket yield, total ticket income, average frequency, total bookers)
  • Regional figures by artform (average party size, total bookers, average ticket yield, total performances)
  • Audience Spectrum type by artform (number of survey responses, total bookers, total income, total tickets)
  • Population data
  • Population data benchmarks (national census) are available for all insights through the ‘Comparator’ settings in your dashboard.
  • Headline figures by region (total households, total population)
  • Interactive mapping of Audience Spectrum population data (UK wide – counts per postal sector)

Audience Spectrum

  • Pen portraits
  • Headline figures by segment (average ticket yield, total income, total population)
  • Statistical appendix by segment including:
    • Summary of cultural visits
    • Arts visits each year
    • Museum / gallery / heritage visits each year
    • National Trust membership
    • Non cultural leisure activities (sport active, home and garden, social, pubs, bars, clubs, days out)
    • Creative pursuits each year (eg. reading, playing instruments, photography, filmmaking, crafts, performance, arts, writing)
    • Volunteering (by sector)
    • Attitudes to culture
    • Cultural donations each year (arts, museums and gallery, heritage)
    • Use of digital, social networking etc
    • Newspaper readership
    • Location, lifestyle, residence
    • Family lifestage
    • Ethnicity and disability

Free-to-access national data on the Evidence Hub

UK national data

  • Covid Cultural Participation Monitor findings
    • Autumn 2020 findings
    • Spring 2021 findings
    • Summer 2021 findings
    • Autumn 2021 findings
    • Winter 2021 findings
  • Audience Spectrum in the time of Covid
  • Revenue tracker dashboard (sales data by artform, year, nation)
  • Baseline report of sales in a typical year (pre-covid)
  • 5 year summary of sales
  • Sector specific audience analysis: Libraries and Literature
  • Sector specific audience analysis: Museums, Galleries and Heritage
  • Sector specific audience analysis: Outdoor Arts and Festivals
  • Sector specific audience analysis: Performing Arts
  • Digital audiences: Digital Audience Survey findings
  • Digital audiences: Act 2 Analysis
  • Digital audiences: Culture Restart survey findings
  • Digital hybridity analysis

Northern Ireland national data

  • Covid 19 Insights: Cultural participation monitor findings for Northern Ireland
  • Revenue tracker dashboard (sales data by artform, year, nation)

Scotland national data

  • Covid 19 Insights: Cultural participation monitor findings for Scotland
  • Covid 19 Insights: Scottish Intentions Survey findings
  • Audience Spectrum: Mapping by Scottish region / city
  • Revenue tracker dashboard (sales data by artform, year, nation)

Wales national data

  • Covid 19 Insights: Cultural participation monitor findings for Wales
  • Audience Spectrum: Mapping by Welsh region / city
  • HYNT scheme analysis: Mapping of access requirements in Wales
  • Festive audiences in Wales analysis
  • Bookers in Wales by residence
  • Revenue tracker dashboard (sales data by artform, year, nation)
  • Welsh language event attendance
  • Digital audiences: Digital Audience Survey findings for Wales