If you’re a ticketed venue that hosts touring productions and uses the Audience Finder Data Tools, you might have been asked to approve Show Stats production requests to share audience data at some point.
If it’s your first time, or if your GDPR alarm bells are ringing, here’s a useful guide to exactly what this means (you can silence those bells).
A Show Stats request is an automated email from our the platform, see an example below.
The email is triggered when a company that has performed at your venue uses their Audience Finder Show Stats account to request access to an audience report for their performance.
When a touring organisation requests access to their productions in Audience Finder Show Stats, the request will be sent to all registered Audience Finder Show Stats users from that organisation. On request for the organisations requesting access, the Audience Agency will then approach the organisation manually for confirmation if no response from the venue is received.
Please note, a login for Audience Finder Show Stats is different to Audience Finder Original and Audience Finder Answers. To add new users to your Show Stats account, please email email@example.com or include your details in the comments below, and we’ll get back to you.
When you receive a request, check the details to make sure you’re happy that the performance and company tally with the event you hosted. Once you’re happy, sign into your Audience Finder Show Stats account and follow the instructions within the email to approve the request.
Problems logging in? Use the forgotten password link or contact firstname.lastname@example.org.
Once approved, the touring company will be able to access a one-sheet report providing useful information on their audiences, including:
- Number of tickets sold
- average yield per booking
- top 10 postcode districts
- booking lead time
- First-time bookers
- Group size
- Audience Spectrum breakdown
- Mosaic UK/Mosaic Scotland breakdown
Never. Show Stats is 100% GDPR compliant.
The service was designed as a sister tool to Audience Finder Original, as part of the Audience Finder Data Tools service within the UK that now includes Audience Finder Answers, to support the sharing of audience analytics between touring companies and host venues, without the need to share the data itself.
No. Audience Finder Show Stats only provides touring organisations with access to insights for their own audiences at your venue.
If a legitimate request is made from a touring company to access insights for their own audience at your venue, we strongly recommend you approve.
Providing touring organisations with easy access to insights enables evidence-based audience development activity and better-targeted marketing campaigns, and ultimately means you’ll both mutually benefit from larger audiences the next time they visit. Not to mention that you may be hampering an organisation’s ability to fulfil funding requirements, if you do not approve.
For this reason, reminders will be sent on a regular basis if your organisation has any outstanding Audience Finder Show Stats requests.
I’m not the best person in my organisation to approve requests, can I update your contact information?
Yes please. Drop an email to email@example.com to let us know if there’s a better person to receive these requests.
Can I access a production level report from Audience Finder Show Stats for my organisation’s own events?
Yes! Show Stats is a great tool for venues as well as touring companies and can be used for reporting on your data at a production level to complement the insight you have available within Audience Finder Original and Audience Finder Answers.