What is the Audience Finder core survey for Scotland, and how can I start using it?

Audience Finder’s national standardised survey has become an industry-standard, giving all arts organisations a framework for collecting audience demographics and information about motivations, attendance, and physical attendance experiences to your organisation and/or production. And because everyone is asking the same questions with the same answer codes, it allows the benchmarking of your audience data against other cultural organisations in your region and against the national and regional census data in Scotland.

In addition to the free Audience Finder core survey for Scotland, you can choose to add up to 5 questions from our list of Premium Questions for free and undertake your survey in a range of methodologies.

Guidance on considerations for survey collection during this period is recommended before requesting your first Audience Finder survey in Scotland.