All of the Audience Finder Data Tools are free to use at a basic level, with additional features available at a small charge for those looking to delve even deeper into their data.
The free-of-charge Audience Finder Show Stats offer allows touring arts organisations to access a free annual summary of their audiences across tour venues that are registered with the Audience Finder Data Tools.
Your free annual summary includes:
- Number of tickets issued
- Average ticket yield per booking
- Booker postcode analysis by postal district
- Booker postcode analysis by local authority
- Booking lead time
- First-time bookers to venue vs repeat bookers
- Group size
- Audience Spectrum breakdown by core segments
- Audience Spectrum breakdown by sub-segments
- Mosaic UK breakdown
- Mosaic Scotland breakdown
You can run your annual summary for all productions within a single financial year, regenerating accordingly when new productions are approved. You do not have to activate productions, where a paid cost applies to run annual summaries. To undertake custom grouping of your choice or to activate individual productions is available as an enhanced (paid) service.