We’ve recently made some additions to the Headlines section over in Audience Finder Answers, where you’ll now find metrics available covering ticketing income, ticket numbers, and booker numbers.
This snapshot over your chosen dates can be compared with a previous period, as well as to the average of all UK ticketing organisations over the same given date range, meaning you can immediately identify trends at your organisation and across the UK.
You may be thinking…but I can already see this data on Audience Finder Original, what’s the big deal? With the feature’s date picker in Audience Finder Answers, you can look at any time period (from 2017 onwards) to answer any questions such as how does my ticketing income for Christmas 2021 compare to the same period pre covid and is this in line with UK trends?
Find the new feature on Audience Finder Answers dashboard Homepage below the Reports section.
To view more editions of this series to learn more about what’s new in Audience Finder Answers, follow the link and look out for future editions in monthly Service Update emails.