The Audience Finder survey consists of a set of core questions, which are compulsory for all participating organisations, alongside any optional (‘premium’) questions you’ve chosen to add.
Below is a list of all the premium questions available for analysis via Audience Finder Original.
Arrival and departure time
AV1: At approximately what time did you arrive at [organisation/event], and approximately when do you think you will leave?
Data visualisation: Derived total time spent at organisation/event (dwell time), classified into incremental 30 minute data buckets.
Average visit frequency
AV2: Have you visited [organisation/event] before? (If yes) On average, how often do you come to [organisation/event]?
Data visualisation: Bar chart, data table
Cultural activity
CA1: What else have you done or do you intend to do in [Geographical area of interest] on this visit to [organisation/event]?
Data visualisation: Bar chart, data table
Cultural participation
CA7: Which of the following activities have you done within the last 12 months?
Data visualisation: Bar chart, data table
Professional involvement in arts & culture
CA8: Are you professionally involved with arts and culture as any of the following?
Data visualisation: Bar chart, data table
Level of knowledge – artform
PR3: How would you describe your knowledge of [Artform]?
Data visualisation: Pie chart, data table
Level of knowledge – subject matter
PR4: How would you describe your knowledge of [content/museum/collection type e.g. natural history]?
Data visualisation: Pie chart, data table
Culture as a visit driver
CA18: Thinking about your decision to visit [Geographical area of interest], how important was attending cultural events or venues in that decision?
Data visualisation: Stacked horizontal bar chart, data table
Children in household & ages
FA1: Are there any children (under 16s) in your household?
FA2: How many are aged…
Data visualisation: pie chart, bar chart, data table
Family ratings
FA3-FA8: How would you rate the following for families?
Data visualisation: Horizontal stacked bar charts, data tables
Membership
MB1: Are you a [membership type] of [organisation/event]?
Data visualisation: pie chart, data table
Awareness of charity status
FG1: Do you think [organisation/event] is a [registered charity/not-for-profit organisation]?
Data visualisation: pie chart, data table
Potential fundraising support
FG3: Would you consider supporting [organisation/event] in any of the following ways?
Data visualisation: bar chart, data table
Communications
GC2: Which of these communications gave you the strongest encouragement to visit?
Data visualisation: bar chart, data table
Website usage
GC3: How have you ever used [organisation/event]’s website?
Data visualisation: bar chart, data table
Social media use
GC4: Which forms of social media do you use?
Data visualisation: bar chart, data table
Social media use in relation to art and culture
GC5: How do you use social media in relation to arts and culture?
Data visualisation: bar chart, data table
Social media channels – general
GC6: Which of the following social media channels do you use?
Data visualisation: bar chart, data table
Please note, that only the following codes are compatible
Facebook, Twitter, YouTube, Instagram, Tumblr, Pinterest, Other social media platforms
Social media channels – organisation specific
GC7: Which of the following social media channels do you use to follow [organisation/event]?
Data visualisation: bar chart, data table
Please note, that only the following codes are compatible
Facebook, Twitter, YouTube, Instagram, Tumblr, Pinterest, None of the above
Social Media use – organisation specific
GC8: How do you use social media in relation to [organisation/event]?
Data visualisation: bar chart, data table
Type of group
GP5: Are you visiting as part of an organised group?
GP6: Who booked your ticket?
Data visualisation: bar chart, data table
Drivers of choice
IN5, IN6, IN7, IN8: How important were the following factors in your decision to visit [organisation/event] today?
IN5: The reputation of [organisation/event]
IN6: The venue location
IN7: The theme or subject matter
IN8: The artist or performer(s)
Data visualisation: stacked horizontal bar charts, data table
Impact on reattendance
IN9: Has your experience today made you more or less likely to attend [artform] in the future?
Data visualisation: stacked horizontal bar chart, data table
Community impacts
CY1, CY2, CY3, CY4: To what extent would you agree or disagree with the following statements?
CY1: [Organisation/event] is welcoming for the whole community
CY2: [Organisation/event] encourages participation in community life and events
CY3: [Organisation/event] enhances the sense of community in [Geographical area of interest]
CY4: [Organisation/event] is good for [Geographical area of interest]’s image
Data visualisation: stacked horizontal bar charts, data table
Generic Learning Outcomes
ED1-ED13: How would you rate [org/event] for the following?
Data visualisation: stacked horizontal bar charts, data table
Exhibition experience
EE1-EE11: How would you rate the following?
Data visualisation: Index radar chart, stacked horizontal bar charts, data table
Ratings
OP1, OP2, OP3, OP4, OP6, OP8, OP9: How would you rate the following?
OP1: How welcoming the staff were
OP2: Ticket booking experience
OP3: Finding your way around the [site/building] (i.e. directions)
OP4: Ease of physical access in and around the [site/building]
OP6: Information about the [artform/the artists/the performers]
OP8: [Food &/or drink facilities]
OP9: [Shopping facilities]
Data visualisation: Index radar chart (if all ratings questions asked), stacked horizontal bar charts, data table
Relationship with local area
PL1: Which of the following describe you?
Data visualisation: stacked horizontal bar chart, data table
Education
PR1: Which of the following best describes your highest educational qualification?
Data visualisation: stacked horizontal bar chart, data table
Occupation
PR2: What is your current occupational status?
Data visualisation: bar chart, data table
Commercial activity
SA1: Have you visited any of the following during your visit today?
Data visualisation: Bar chart, data table
Itemised spend
SA2: How much have you spent or do you intend to spend during your visit to [organisation/event] today?
Data visualisation: Table of average respondent spend per item
Travel mode
TR1 & TR2 (London version): How did you travel here today?
Data visualisation: Bar chart, data table